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Posts: Sean Fitzgerald

Sean Fitzgerald Author

Sean Fitzgerald serves as Partner/Managing Director, Corporate & Public Affairs Practice, North America.

Sean provides strategic counsel to Ketchum clients on a wide range of issues including corporate reputation, crisis management and media relations. In addition, he offers particular industry expertise in personal finance, automotive, medical equipment and consumer packaged goods.

Who Really Controls Your Reputation?

by Sean Fitzgerald | April 8, 2016

Many are referring to today’s consumer sector as the “reputation economy,” with purchasing decisions becoming almost solely dependent on online critiques and Key Opinion Leaders (KOL) postings. But from our experience, the same is becoming more and more the case with corporations where opinions are being formed by a combination of online influencers, media coverage, […]