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Posts: Steph McDonald

Steph McDonald Author

Steph McDonald is Director, Ketchum Sports & Entertainment, London

Will the tide finally turn for women’s sport sponsorship in the UK?

by Steph McDonald | July 10, 2018

It was great to read Marketing Week’s article last week outlining the business case for greater sponsorship in women’s sport. Personally, this is something I am passionate about and have previously commented on the need for brands to be braver to unlock a ripe opportunity. Having data to back up what many in the industry […]

Why Investing in Women’s Sport Should Be a Priority for Brands

by Steph McDonald | March 10, 2016

As Seen In… The Drum Over the last few years we have all applauded the way certain campaigns have helped to advance the role of women in sport and society. Campaigns like Sport England’s This Girl Can and Glamour Magazine’s Say No To Sexism in Sport, or brands such as Virgin Media which featured England football captain Steph […]