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Posts: Andrea Barish

Andrea Barish Author

Based in our New York office, Andrea is the SVP, Strategic & Creative Planning and Co-Lead of Ketchum’s 50+ Practice.

Brands Can’t Bank on the Loyalty of 50+ Consumers

by Andrea Barish | January 28, 2016

When I moved from San Francisco to New York City five years ago at the age of 50, I opened a checking/savings account with a new bank. I really liked my old bank. In fact, we’d been together for more than three decades—since my freshman year in college. I’d picked them because they were the […]