Posts: Frederik Tautz and Doris Christina Steiner

Frederik Tautz and Doris Christina Steiner Author

Frederik Tautz (@fredinshort) is a Partner and Executive Digital Director within Ketchum’s Düsseldorf office. The @EBSuniversitaet and @HarvardChanSPH trained sociologist and health economist was named one of the global young researcher’s “shaping the future” at Expo2000. His 2002 book on E-Health is still one of the most cited reference books for health ICT research in DACH.

Doris is the Managing Digital Director at Ketchum Publico in Vienna and helps brands, companies and institutions in all aspects of digital communications and with the digital transformation of corporate communications.

At Ketchum she works with top-tier clients on pan-European digital campaigns, influencer relations, corporate influencer and C-level social media training.

Since 2013 she has been an external lecturer on campaigning at University of Applied Sciences Kufstein. She’s a member of the Austrian Public Relations Ethics Council and headed the publication of a codex for digital communications. She is a co-founder of Digitalista, the award-winning network for women in the Austrian digital industry.

Doris has won several national and international awards like PR Young Cannes Lions. In addition, she is an internationally sought after speaker on influencer engagement.

Don’t Wait for Social Media to Revolutionize Healthcare—It Already Has

by Frederik Tautz and Doris Christina Steiner | December 10, 2015

Back in 1996, professor Enrico Coiera predicted in the British Medical Journal that the Internet would revolutionize healthcare because more best practice information would become easily accessible to more people. That was two years before Google hit the scene.