Kelly Mullen serves as Vice President of Branded Entertainment at Ketchum Sports & Entertainment, where she leads long-form content creation across all platforms for Fortune 500 clients. Mullen first entered the branded content sphere by co-founding the entertainment division of advertising agency Walton Isaacson. Previously, she was a creative executive and producer in the film and television industry and spent 5 years at Groundswell Productions, where she served as Vice President. She began her career in the Motion Picture Literary Department at Creative Artists Agency before joining Paramount Pictures, where she worked in development for producer Scott Aversano and later for the Vice President of Production at the studio.
Advertising Week XII offered myriad insights from an array of disciplines, including a panel on branded content featuring filmmaker Morgan Spurlock, our own Ben Foster, SVP, Ketchum Digital, Marcus Peterzell, EVP, Entertainment from Ketchum Sports & Entertainment, and yours truly. After attending a number of the panels, my biggest takeaway was a general observation about […]
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