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Posts: Lauren Knox

Lauren Knox Author

With nearly ten years of experience working in the home and building industry, Lauren Knox has used her unique mix of corporate communications and brand marketing expertise to develop strategic platforms and lead program execution for her clients. Lauren specializes in creating overarching strategies that reach both internal and external target groups. She has a strong background working directly with channel and trade stakeholders and places a heavy emphasis on results tracking and ROI.

To learn more about marketing home products to millennials, please contact Lauren Knox, Vice President, at lauren.knox@ketchum.com.

Marketing Home Products to the ‘Grown-up’ Millennial

by Lauren Knox | August 6, 2015

We all know the misguided stereotypes that have infiltrated the cultural conversation about Millennials – entitled, not ready to put in the work to get to the reward. While some of those attributes may apply to some in this category, as with all stereotypes, there certainly are no hard and fast rules that can define […]