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Posts: Katie Michel

Katie Michel Author

Katie Michel is a Vice President for Ketchum’s Purpose practice. An energetic and detail-oriented project leader, she has deep institutional sustainability and corporate social responsibility knowledge, having spent the last 10+ years managing and executing high-profile sustainability communications strategies. Follow Katie on Twitter, @krmichel.

Purpose Isn’t Proprietary: How to Stand Out by Hanging with the Right Crowd

by Katie Michel | July 25, 2018

The lines have never been more blurred between the role of business to sell products (i.e. make money) and acting for social change, embedding sustainability into a company’s bottom line, or speaking out on international or political issues. Two decades ago – even one decade ago – the thought of a Fortune 50 company speaking […]

Earth Day 2016: The Importance of Tomorrow

by Katie Michel | April 22, 2016

Earth Day is upon us once again! Companies are celebrating by launching new and exciting campaigns; kids in school will honor this day by planting a tree, or beginning a new composting program; parents will teach their young ones why it’s so important to protect and conserve the Earth—an Earth that is often take for […]

Ignore Sustainability at Your Own Cost

by Katie Michel | April 6, 2016

Historically, companies have often undervalued the role sustainability could play in improving their supply chains and creating efficiencies to drive bottom-line profitability.

Winning By Giving

by Katie Michel | November 6, 2015

As a member of Ketchum’s Sustainability and Social Impact Practice, nothing gives me more pride than the fact that Ketchum embodies the counsel we provide to our clients. Which is why there is no better month than September, Ketchum’s annual month of service: Ketchum’s Social Responsibility (KSR) Month. This year over 1,200 colleagues from 36 […]

Sustainable Brands Conference: 3 Powerful Moments

by Katie Michel | July 9, 2015

Sustainable Brands is a conference we look forward to every year: the perfect intersection of brands and innovation, defining and communicating sustainability and social responsibility. This year’s topic was How Now? It focused on how we as communicators, sustainability experts, engineers, planners and stakeholders can take what we have learned over the past decade of […]