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Posts: Marcus Peterzell / Jeffrey Moran Cannes3

Marcus Peterzell / Jeffrey Moran Cannes3 Author

About Marcus Peterzell

Marcus is EVP of entertainment, Ketchum Sports & Entertainment and head of Ketchum Sounds. He has spend the last nine years in the Omnicom system creating next generation entertainment marketing solutions for our roster of clients.

About Jeffrey Moran (Pernod Ricard)

Jeffrey Moran leads integrated communications and entertainment marketing for Pernod Ricard’s US spirits portfolio.

Divergent Perspectives from Cannes: The Agency and the Client

by Marcus Peterzell / Jeffrey Moran | June 23, 2015

It’s a Business Deal, Not a Date By Jeffery Moran, Pernod Ricard All too often, clients take it too personally. Securing and engaging talent isn’t dating, and it’s certainly not personal. It’s a business deal and needs to be planned for. Parting with any significant amount of money can cause anxiety. Especially when engaging talent […]