Dan Hindin is Vice President, Global Digital Research & Analytics at Ketchum, where he leads a team of researchers and analysts to drive social insights and measurement for a wide range of clients in the consumer, corporate, technology and healthcare spaces and beyond.
Dan holds a Master’s Degree in Integrated Marketing Communication from Northwestern University’s Medill School, where he participated in the Media Management crossover program at the Kellogg School of Management and served as Managing Director of the student-run blog.
Earlier in his career, Dan also worked as a newspaper reporter, editor, and columnist and was named an inaugural board member of Social Media Club Chicago, where he served as Communications Director.
While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]
Most people in the communications industry are probably familiar with social listening by now, but many are limiting its usefulness. Some companies only use social listening for monitoring, which basically means turning on a listening tool and waiting for something bad to happen. That’s smart to do. Many PR pros who have been burned before […]
In my role as VP, Digital Research and Analytics, I’m often asked, “What is the true value of social media?” This is an important question. I’m always happy when clients are looking for ways to have a greater impact. It means they’re thinking beyond engagement metrics and looking for the business value. On the other […]