Dirk Popp is the CEO of Ketchum Pleon Germany, a Global Partner and European Practice Leader in terms of Crisis Management. His consulting expertise is focused on the fields of strategic communications, including crisis and issues management, corporate communications and branding, Board/CEO positioning, and change and reputation management.
Like a mirage, the capital of the emirate of the same name emerges from the surrounding desert: Dubai. It is known as the “city of superlatives”, this artificially created metropolis on the shores of the Persian Gulf. It is home to the world’s tallest building, the world’s biggest shopping center, and the world’s largest artificial […]
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