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Posts: Abby Guthkelch

Abby Guthkelch Author

Abby is the Head of Digital at our Ketchum UK office.

SXSW: 6 ingredients for brand success

by Abby Guthkelch | April 28, 2015

1. Perfection faux pas Our work should never be perfect because we’re not. Content that’s polished doesn’t sound human. Strategy that’s static is stale. Buzzfeed champions ‘incomplete’ and evolving content because iteration driven by audience insight is the key to impact.   2. Content is king but contextualised content is president Content is meaningless unless […]

3 Things Every Brand Needs to Remember From SXSW

by Abby Guthkelch | March 17, 2015

SXSW has been a whirlwind of activity this year – and the problem is always the same after conferences as big and exciting as this one: How do you experience everything SXSW has to offer and then condense it into one blog post? The answer: It’s extremely difficult. Of all the insights gained this year, […]