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Posts: Susan Butenhoff

Susan Butenhoff Author

Susan is a partner and the CEO of Access Emanate. With more than 30 years of public relations experience, she has helped start-ups become category leaders, guided clients through IPOs, transformed executives into thought leaders and helped to build billions of dollars of brand equity for technology clients. She counsels major companies on competitive marketing positioning, go-to-market strategies and stakeholder communications utilizing traditional and digital communications.

Rules of Engagement for PR Disruption

by Susan Butenhoff | May 19, 2016

More than 11,000 people and 650 startups recently attended the Collision Conference in New Orleans, making it the fastest growing tech conference in the U.S. A standing room only audience attended the Marketing Stage panel, “Using PR Disruption to Break through the Clutter,” moderated by our Marcus Peterzell, EVP of Entertainment, Ketchum Sports and Entertainment. […]

Future-Proofing Your Brand

by Susan Butenhoff | February 20, 2015

This was one of those weeks that reminded me why I love my job so much. In my new role as Global Tech Director for Ketchum, I had the opportunity to moderate a thought-provoking session at Holmes In2 Innovation Summit at the Ritz Carlton, San Francisco. The session, “How to Future Proof Your Brand,” focused […]