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Posts: Paige Samson

Paige Samson Author

Paige Samson is a member of Ketchum’s Sports and Entertainment team as Vice President, Brand Integration. In her role, Samson assists brands in reaching and deepening their connections with consumers through the power of entertainment, content and storytelling.

NewFronts: a Digital Download

by Paige Samson | June 11, 2015

I recently returned from the Newfronts, a week-and-a-half-long event where digital platforms showcase everything they are doing for the upcoming year. For those of you who need some background, the Newfronts were established back in 2008 as a response to the television networks’ Upfronts (where TV networks showcase upcoming broadcast season programming). You could consider […]

The Four Qualities of Great Content Marketing

by Paige Samson | August 26, 2014

Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]