Paige Samson is a member of Ketchum’s Sports and Entertainment team as Vice President, Brand Integration. In her role, Samson assists brands in reaching and deepening their connections with consumers through the power of entertainment, content and storytelling.
I recently returned from the Newfronts, a week-and-a-half-long event where digital platforms showcase everything they are doing for the upcoming year. For those of you who need some background, the Newfronts were established back in 2008 as a response to the television networks’ Upfronts (where TV networks showcase upcoming broadcast season programming). You could consider […]
Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
This site uses the following third party cookies to track website performance and to play back videos.