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Posts: Marcus Peterzell

Marcus Peterzell Author

Marcus is EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds. He has spend the last nine years in the Omnicom system creating next geneation entertainment marketing solutions for our roster of clients.

When the Stars Align: Celebrity, Brands & Content That Connects

by Marcus Peterzell | June 19, 2017

At Cannes Lions on Sunday, I had the amazing opportunity to moderate, “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” A discussion between two stars at the peak of their respective fields: Hollywood actress Laura Dern and YouTube sensation Grace Helbig. It was Ketchum’s first appearance in the Festival’s 2,200-seat Lumiere Theatre, and […]

Advertising Week Recap: What Influencers Can Teach Marketers About Learning

by Marcus Peterzell | October 17, 2016

I recently had the pleasure of moderating my third panel at Advertising Week in New York exploring the next generation of brands and content within the ever evolving entertainment landscape. I was joined by three transformative stars: Hollywood icon Meg Ryan, Hollywood director/Grammy Award winning writer Robert Gordon and social media phenom/budding actor Logan Paul.

Let’s Make a Movie: Live at Cannes!

by Marcus Peterzell | June 21, 2016

When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]

Is The Jingle Really Dead?

by Marcus Peterzell | May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

Breaking the Sound Barrier

by Marcus Peterzell | November 17, 2014

2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]

Music Industry Experts Gather at the Billboard Branding Roundtable

by Marcus Peterzell | September 24, 2013

Earlier this month I joined industry influencers at the Billboard Branding Roundtable to discuss the role of brands and advertising in the music industry. It was an honor to be included and Billboard did a great job of pulling the panelists from various corners of the music marketing world, including Marcie Allen, Founder/President of MAC […]