Marcus is EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds. He has spend the last nine years in the Omnicom system creating next geneation entertainment marketing solutions for our roster of clients.
At Cannes Lions on Sunday, I had the amazing opportunity to moderate, “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” A discussion between two stars at the peak of their respective fields: Hollywood actress Laura Dern and YouTube sensation Grace Helbig. It was Ketchum’s first appearance in the Festival’s 2,200-seat Lumiere Theatre, and […]
I recently had the pleasure of moderating my third panel at Advertising Week in New York exploring the next generation of brands and content within the ever evolving entertainment landscape. I was joined by three transformative stars: Hollywood icon Meg Ryan, Hollywood director/Grammy Award winning writer Robert Gordon and social media phenom/budding actor Logan Paul.
When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]
As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]
2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]
Earlier this month I joined industry influencers at the Billboard Branding Roundtable to discuss the role of brands and advertising in the music industry. It was an honor to be included and Billboard did a great job of pulling the panelists from various corners of the music marketing world, including Marcie Allen, Founder/President of MAC […]