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Posts: Monica Marshall

Monica Marshall Author

Monica leads Ketchum’s Purpose Practice, which offers services that include developing and executing sustainability and social impact programs that are fully integrated with marketing and communications campaigns to build brands, strengthen reputation and increase awareness and stakeholder engagement.

The Environment Is Under Threat, but Not in the Way You Think

by Monica Marshall | April 20, 2018

Nearly 50 years ago, the U.S. passed legislation to ensure the air we breathe and water we drink is clean, and that endangered animals and federal lands are protected. For 20 years, enforcement of these laws ranged from full swing or lapsed, depending on the political winds. And then something remarkable occurred: the American people […]

The Year of Purpose: Stepping Up and Out

by Monica Marshall | January 30, 2018

WITH THE NEW TAX PLAN IN FULL FORCE, WILL THE PRIVATE SECTOR CONTINUE TO PASS THE TEST? In December 2016 I wrote an opinion piece called “Will the Private Sector Pass the Test?” which hypothesized that despite – or perhaps due to – the fact that the newly elected U.S. leadership planned to reduce regulation […]

Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

by Monica Marshall | November 20, 2017

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters. [1] Without even counting Hurricanes Harvey, Irma and Maria, or the California fires, the U.S. has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs. When coupled […]

CSR: Will The Private Sector Pass the Test?

by Monica Marshall | February 15, 2017

Despite the urban/rural divide that political winds have carried with recent events in Great Britain, the United States and other countries, and potential changes to current environmental and social-economic structures, companies have a choice to make: Will they increase their advocacy and investment in Purpose (CSR, social and environmental issues), or will they take advantage […]

The Billion-Dollar Purpose Club

by Monica Marshall | September 21, 2016

Freya Williams, author of Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, recently gave an inspiring speech where she discussed the first nine (or ten) companies that had successfully been built into billion-dollar brands by focusing on purpose. As I was listening, the person sitting next to me asked why so many other […]

How Can We Keep the Private Sector Engaged After COP21?

by Monica Marshall | January 8, 2016

Hot off the heels of the U.N Sustainable Development Goals launch last fall and COP21 in Paris, there is a lot of momentum around identifying solutions to protect the future of our world and the generations of people who will live in it. We are seeing more and more companies raising their hands wanting to understand […]