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Posts: Amit Wadehra

Amit Wadehra Author

Amit is Vice President, Digital Strategy, for Ketchum in the Chicago office. He works closely with teams on all aspects digital and social strategy. He’s an aspiring professional softball player and hopes to make the Champions PGA Tour. You can connect with him on Twitter @aw

A Brand’s Guide to Micro-Influencers

by Amit Wadehra | November 15, 2017

If you’ve read any trade publications, or have been in planning meetings recently, you’ve probably heard the term “micro-influencer” come up more than a few times. You might be thinking, “Is this a new type of influencer that I missed?” The answer is no. If you’ve run an influencer campaign in the last five years, […]

Facebook Reactions: What You Need to Know

by Amit Wadehra | February 24, 2016

Facebook finally unveiled Facebook Reactions, the expanded Like button reactions, around the world. For the first time, you’ll now be able to react to friends’ posts with something other than a “Thumbs Up.” Testing began in Spain and Ireland late last year and, through that testing, two reactions were deleted: “Yay” and “Confused.” The test […]

The Most Talked About Applications in 2013

by Amit Wadehra | March 8, 2013

Every year, South by Southwest is a place where lucky entrepreneurs hope to hit it big with the next mobile app, service, or social networking platform. What we see at SXSW isn’t new technology like phones, TVs, or the latest gadgets, but rather applications or services designed to make our lives easier, more productive or […]