Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

How to do Influencer Marketing

by Stephen Waddington | June 14, 2018

We hosted an event at Ketchum to help organisations make sense of influencer marketing and influencer relations. This is a summary of the conversation. Influencers are a red hot topic in marketing and public relations but it’s an area fraught with confusion and complexity. We brought together a panel of influencers along with specialists in […]

Why are Facebook and Cambridge Analytica in the news?

by Stephen Waddington | June 14, 2018

An app using Facebook Login harvested data from 50 million Facebook profiles. According to Facebook, the app created by psychologist Dr Aleksandr Kogan was used by approximately 270,000 people. The app called thisisyourdigitallife offered a personality prediction. The data was passed to Cambridge Analytica, a firm that does political, government and military work around the […]

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Unpacking the Facebook Newsfeed for Brands

by Stephen Waddington | May 9, 2018

It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoing data privacy and fake news issues. While under fierce scrutiny from the media and governments around the world, Facebook CEO Mark Zuckerberg announced an update to Facebook in January to address the issue of fake news. Whatever your view, […]

Managing the Impact of Facebook’s Newsfeed Changes

by Stephen Waddington | January 17, 2018

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

What’s Trending in Social Media for 2018?

by Stephen Waddington | January 9, 2018

Staying ahead of innovation in digital and social media provides a competitive advantage for Ketchum and its clients. We’re constantly on the lookout for new ways to engage with publics. I’ve tapped our digital hive mind to discover the issues that our strategists around the world are thinking about in 2018. If you’d like to […]