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Posts: Christine Dobbin

Christine Dobbin Author

Joined Ketchum Pleon London as an Account Co-coordinator on the James Maxwell Graduate programme, working in both Digital and Brand. PR enthusiast and Irish expat who has worked for clients from tech to government to consumer goods. All views are my own.

BNOCs and Brands

by Christine Dobbin | July 28, 2015

Humble blogger or nimble blogger? Are big-brand pay cheques making online influencers less girl-next-door and more girl-on-tour? Could today’s power bloggers not only be alienating brands but the fans who can no longer relate to their inflated bank accounts? And if so, what next? Enter BNOCs, the newest wave of everyday influencers. An acronym for […]

Is Social Media Killing the Fashion Industry?

by Christine Dobbin | October 9, 2012

Last week, I attended the Social Media Week London event: Data Driven Fashion and The Death of Trends. While I expected to be met by lots of impeccably dressed people and to learn tips for forecasting trends for Spring/Summer 2020, there was a lot more to it. Lucy Norris, Founder & Creative Director, Pret-A-Rever posed the […]