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Posts: KayAnn Schoeneman

KayAnn Schoeneman Author

KayAnn P. Schoeneman is an accomplished public and corporate affairs specialist with nearly 20 years of experience. She has led complex national and international public and corporate affairs campaigns for foreign governments, Fortune 100 companies and leading trade associations. Among her areas of expertise include reputation management, ally development, coalition building, issue advocacy, influencer engagement and research and measurement. KayAnn has been active in national, state and local politics for more than two decades. She is an active member of the Public Relations Society of America, American Association of Public Opinion Research and the International Association for the Measurement and Evaluation of PR. She also serves as an Adjunct Professor at Johns Hopkins University for the Master of Arts in Communication program. You may follow her on Twitter @Kschoeneman.

What Communicators Can Learn from President Trump’s State of the Union

by KayAnn Schoeneman | February 1, 2018

The State of the Union is more than just a speech. It is a chance for the President to rally his Congressional supporters and the American people behind the policy goals he has set for the coming year. Transforming a speech into action is difficult for every President, and this year’s State of the Union […]

What the First 100 Days of the Trump Administration Tells Communicators about the Next 1,360 Days

by KayAnn Schoeneman | May 5, 2017

It’s important to recognize the “First 100 Days” narrative is a media construct and communicators must know how to navigate the construct, whether you are communicating on behalf of a CEO, a nonprofit or the President of the United States. Every administration tries to play down the significance because they recognize that since President Franklin […]

How Communicators Are Adapting to the Trump Era

by KayAnn Schoeneman | February 10, 2017

Every new presidential administration brings changes along with it. Since President Trump’s inauguration, the public relations discipline is already adapting to this new normal. I recently spoke on a PR Council panel about how to effectively communicate in a “Trump World.” Perhaps the most discussed topic was that, even though the President has only been […]

Preparing for the Global Impact of the Incoming Trump Administration

by KayAnn Schoeneman | December 22, 2016

Since his electoral victory last month, the “new normal” in day-to-day business operations includes wondering how the incoming Trump Administration will govern, and what impact the governance will have on corporations, c-suites and general counsels as well as stock price, reputation and ability to operate.

4 Manifestations of Politics Going Social

by KayAnn Schoeneman | September 3, 2012

Ketchum was on the ground at last week’s Republican National Convention, reporting on how its digital advances can benefit our clients.  Read on for 4 key takeaways. The Democratization of Influence:  Using Social Media to Share Corporate and Political Messages Given the maturation we’ve seen in social media since the 2008 election cycle, 2012 is […]

The Business of Politics: How Global Corporations Are Promoting Their Interests At the Republican Convention

by KayAnn Schoeneman | August 29, 2012

Global corporations have traditionally used political conventions as an opportunity to engage and connect with decision makers, political stakeholders and key opinion leaders to promote their business interests, and this year is proving no different. What is different, however, is how they are choosing to engage.  It’s not just about glad-handing and bending the ears […]