Linda has 25+ years of branded and commodity food experience leading marketing communications programs, CEO and corporate counsel, reputation management, issues and crisis management, reputation management and shareholder relations programs.
The road to transparency in the food industry is not a destination; it’s a never-ending journey for companies and consumers. As I get ready to take part in a panel on supply chain transparency at Future Food-Tech in San Francisco later this week, I’ve been thinking a lot about what our clients, and the food […]
Food eVangelists – small group, BIG influence? Skepticism of the food industry—based on the belief that it is motivated by self-interest—has resulted in the creation of an influential group of consumer advocates who are passionately driving a movement to challenge and change the industry. We call them the Food eVangelists. In the most recent findings […]
I found myself nodding furiously as I read a recent New York Times article about how consumers are successfully pressuring food companies to make changes to their products, as it affirms so many of the findings in our own Food 2020 research. In particular, it shows how Food eVangelists – a term we coined to […]
Yesterday U.S. voters in California voted “NO” to Proposition 37. This proposition called for all foods made with genetically engineered (“GE”) or ‘biotech’ ingredients sold in California to be labeled in a way that alerts consumers. The assumptions behind this proposition were that the process or ingredients used to make GE foods were somehow different […]
The food industry has always been driven to out-innovate, out-sell, and out-perform all of its competitors. These core drivers underpin not only what they make and market but also how they operate as a business. The concept is rather simple and it has worked incredibly well for decades where free enterprise reigns. But, lately free […]
Today’s consumer is demanding more control over their world. What would the food industry look like if consumers were in charge? In 2008 we put consumers around the world “in charge” and asked them what they want from food manufacturers in the year 2020. Ketchum’s “Food 2020: The Consumer as CEO” study revealed how consumers’ […]
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