Corinne has nearly 20 years’ experience in brand marketing and communications. In this time, she has developed and executed award-winning communications campaigns for a diverse group of home, food, and family companies. Along with her team, Corinne has been immersed into the smart/connected home landscape, helping clients simplify communications, cut through the clutter, and create a pathway to faster consumer adoption. In addition to her category expertise, her brand work has afforded her the opportunity to be intimately involved in helping brands identify their higher-order purpose and activate corporate causes.
Having served in both agency and in-house corporate communications roles, she understands the day-to-day challenges her clients face and therefore can provide a unique perspective to her clients and teams. Beyond fostering great client partnerships, Corinne is best known for challenging the status quo and creating break-through programs that drive scale through effective use of paid, earned, shared and owned media channels.
Corinne is married to her high-school sweetheart and together they have three beautiful children.
Everyday there seems to be a new technology claiming to be the solution to building more awareness, creating better content and driving more sales. And most of them are pretty darn cool. But, as we explore the latest and greatest tools, and geek out on new platforms and technologies, we have to remember one thing: never, […]
This post originally appeared in Perspectives, Ketchum’s online magazine. If a creative idea is truly novel or big enough, that alone can be enough to drive news. But more often, creativity needs to move from simply being different to addressing a need or solving a problem. What worked so well for the Friskies cat-cam program […]