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Posts: Robert Burnside

Robert Burnside Author

Partner and Chief Learning Officer at Ketchum. Complexity, uncertainty, ambiguity and velocity are mushrooming in the world. The ability to know oneself and to rapidly make sense of the fire hose of information helps. This equals Learning = World Problem Solution. 🙂

Learn Now, or Forever Be Out-of-Date

by Robert Burnside | December 1, 2015

Thanks to a 24/7 globally connected world, learning is now, not tomorrow, not yesterday. People need to learn faster than the external marketplace is changing—a pace that traditional approaches will not allow: learn now, or you’re behind.

Don’t be a Mouse, Don’t be a Louse: Balancing the Tension Between Visiblity and Credibility

by Robert Burnside | July 17, 2014

There’s always been tension between visibility and credibility in both our personal careers as well as the communications profession. Visibility without credibility is “spin” and credibility without visibility is Too Quiet, Church Mouse, Who Knew? For example, when people learn that I was in the Peace Corps after college, they find that idealism adds to […]

The Purpose Driven Organization: Moving from Talk to Walk

by Robert Burnside | April 8, 2014

There’s been a lot written about how wonderful it is when an organization is driven by a sense of purpose, the service of something greater than its stock price. When this happens, it draws employees who want to bring that value to the world, and it connects with constituencies outside the organization who share similar […]

If You Don’t Know Where You’re Going, You’ll End Up Somewhere Else

by Robert Burnside | July 10, 2013

In the Ketchum Leadership Communication Monitor’s 2013 findings, people point to the #1 trait most associated with effective leadership as open transparent communication. However, when they rate current leaders, only 28% find this to be happening in practice. Given our world’s ever-accelerating pace of change and increasing complexity, often referred to as VUCA – conditions […]

The 9 to 5 Job is Dead – 24/7 is Here to Stay

by Robert Burnside | August 6, 2012

To be honest, I never thought I’d write a post like this. I’ve been a strong advocate of work life balance, measuring the minutes spent on each and loudly proclaiming the sacredness of personal time away from work… BUT… reality, as it often does, has intruded on my wishful thinking. Your and my reality, thanks […]

17 Tips to Help Overcome Collaboration Overload

by Robert Burnside | April 24, 2012

If you feel overwhelmed with the number of requests for collaboration, you’re not alone. It’s a current phenomenon caused by a number of factors: the economic downturn in which fewer people are doing more, the rise of social media with everyone in touch with everyone all the time, the mobile devices that keep us in […]