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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

6 Takeaways from Bloomberg’s “The Year Ahead”

by Barri Rafferty | December 4, 2018

I was lucky enough to recently attend Bloomberg’s “The Year Ahead” conference and was excited to view the knowledge shared from some of the country’s most prominent business and academic leaders through a communications lens. For me, it validated that we are placing our bets in the right areas and helped hone some new insights […]

Brandstanding: how to provoke to assert your purpose

by Barri Rafferty | October 30, 2018

In today’s divisive world, standing for something is no longer enough, you must stand out for what you believe in. Increasingly, brands are pushing the boundaries, challenging the status quo—creating impact by courting controversy. Why are companies taking this path? One recent study suggests that two-thirds of people believe it is important for brands to […]

Diversity, Equity & Inclusion: Assembling a symphony of leaders as we push for progress

by Barri Rafferty | August 16, 2018

Enhancing idea generation, bringing forth differentiated perspectives, and improving business outcomes are all reasons businesses focus on their commitment to diversity, equity and inclusion. As a communications consultancy, and on behalf of our clients, these motivating factors play a role, but the most important consideration is our commitment to the employees who work here. As a CEO, one of […]

No Boundaries: Creative Agency of the Year Pivots to Embrace All Facets of a Modern Communications Consultancy 

by Barri Rafferty | May 23, 2018

Ketchum celebrated its 95th Anniversary yesterday, and while we paused to look back at our many accomplishments, course changes, historic firsts, and epic wins over the years, we were simultaneously gearing up to propel ourselves into the next 95 years with a major shift in how we do business.

Are Manners Waning in the Workplace?

by Barri Rafferty | April 27, 2018

Do we condone breakups by text, insulting strangers by tweet and even ignoring emails in an ongoing business relationship? I see common courtesy declining, in both our personal and professional lives. Now granted, I grew up in the South where hand-written thank you notes were a must, and when you shook hands with someone you looked them in the eye. But what has taken the place of what I would simply […]

Today’s Leadership Demands: A Conversation with the PRSA

by Barri Rafferty | April 9, 2018

I recently had the pleasure of sharing my perspectives on leadership with Ken Jacobs at the PRSA for a column in its Tactics magazine. Topics ranged from my observations in Davos while at the World Economic Forum, to what it’s like to be the first woman to lead a top-five global communications agency. Above all […]