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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries. Barri leads Ketchum’s Global Leadership Council to guide the strategy, client service and performance of the agency.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

No Boundaries: Creative Agency of the Year Pivots to Embrace All Facets of a Modern Communications Consultancy 

by Barri Rafferty | May 23, 2018

Ketchum celebrated its 95th Anniversary yesterday, and while we paused to look back at our many accomplishments, course changes, historic firsts, and epic wins over the years, we were simultaneously gearing up to propel ourselves into the next 95 years with a major shift in how we do business.

Are manners waning in the workplace?

by Barri Rafferty | April 27, 2018

Do we condone breakups by text, insulting strangers by tweet and even ignoring emails in an ongoing business relationship? I see common courtesy declining, in both our personal and professional lives. Now granted, I grew up in the South where hand-written thank you notes were a must, and when you shook hands with someone you looked them in the eye. But what has taken the place of what I would simply […]

Today’s Leadership Demands: A Conversation with the PRSA

by Barri Rafferty | April 9, 2018

I recently had the pleasure of sharing my perspectives on leadership with Ken Jacobs at the PRSA for a column in its Tactics magazine. Topics ranged from my observations in Davos while at the World Economic Forum, to what it’s like to be the first woman to lead a top-five global communications agency. Above all […]

WEF: The Automation Transformation

by Barri Rafferty | January 26, 2018

If you’ve read this blog before, you will have heard me talk about the impact of A.I. Unsurprisingly, A.I. remains one of the biggest topics of conversation at the World Economic Forum this year. But what has struck me is a recurring theme of transformation. A.I. is no longer something for the tech industry to consider – […]

WEF: Creating a Culture of Care

by Barri Rafferty | January 24, 2018

With the World Economic Forum’s 2018 Annual Meeting now in full swing, I noticed a common thread emerge through a number of meetings and sessions: a focus on building inclusive work environments that foster a caring culture. I had the pleasure of serving on a panel on that very topic at the Equality Lounge with a group […]

Why WEF Matters: In Your Own Words

by Barri Rafferty | January 22, 2018

The World Economic Forum Annual Meeting in Davos, Switzerland, begins tomorrow. Davos is an intense week, with seemingly more events and discussions taking place this year than ever before, on the most important business, political, environmental, and societal issues impacting the world today.