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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

Dialogue, Collaboration and Relationships – Key Takeaways from the World Economic Forum

by Barri Rafferty | February 11, 2019

For the last several years, I have asked our clients and Omnicom colleagues to share their thoughts on why the World Economic Forum’s Annual Meeting in Davos, Switzerland, matters to them, and what their biggest goals are for attending. We supported a number of important clients on the ground this year, so I asked a […]

Davos Dialogues: Insights from the 2019 World Economic Forum

by Barri Rafferty | January 30, 2019

Each year I attend the World Economic Forum Annual Meeting in Davos, Switzerland, I approach it with the goal of learning as much as I can, and concentrating those learnings into a few key trends to bring back for our clients and colleagues to help them navigate as they plan their year ahead. This year’s […]

WEF’s More Inclusive Definition of Inclusivity

by Barri Rafferty | January 24, 2019

Over my last several visits to Davos, Switzerland, for the World Economic Forum’s Annual Meeting, there’s one topic people tend to ask me about most – and that’s women. As someone who has spoken out about women’s equity, and as one of the small percent of females at this gathering of global leaders, I’m often […]

Bringing Your Human to Work: A Q&A with Erica Keswin

by Barri Rafferty | December 14, 2018

This past week, Ketchum hosted best-selling author and coach Erica Keswin in our New York headquarters. Her book, Bring Your Human to Work, is an insightful read that offers real advice from real people on how to build a culture that puts an emphasis on flexibility and freedom and explores the notion that organizations that […]

6 Takeaways from Bloomberg’s “The Year Ahead”

by Barri Rafferty | December 4, 2018

I was lucky enough to recently attend Bloomberg’s “The Year Ahead” conference and was excited to view the knowledge shared from some of the country’s most prominent business and academic leaders through a communications lens. For me, it validated that we are placing our bets in the right areas and helped hone some new insights […]

Brandstanding: how to provoke to assert your purpose

by Barri Rafferty | October 30, 2018

In today’s divisive world, standing for something is no longer enough, you must stand out for what you believe in. Increasingly, brands are pushing the boundaries, challenging the status quo—creating impact by courting controversy. Why are companies taking this path? One recent study suggests that two-thirds of people believe it is important for brands to […]