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Posts: Rob Flaherty

Rob Flaherty Author

Rob Flaherty is chairman & CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries. Rob leads Ketchum’s Global Leadership Council to guide the strategy, client service and performance of the agency. During Rob’s tenure as CEO, Ketchum has significantly expanded the firm’s social, digital and content capabilities, including opening real-time content marketing hubs called StoryWorks, in dozens of markets. Follow Rob on Twitter at @flahertyrob.

Are We Providing “Exquisite Answers to the Wrong Problems?”

by Rob Flaherty | May 8, 2018

Last year Harold Burson did an interview with Boston University Professor Don Wright in which he said that a critical fault in our field is that we provide “exquisite answers to the wrong problems.”  Intrigued by this phrase, I emailed the 97-year-old founder of Burson-Marsteller and asked him what he meant. He explained in the […]

Does Influencing People Still Matter? More Than Ever.

by Rob Flaherty | December 8, 2017

In a world dominated by algorithms and data, and a diminishing of traditional media’s reach and impact on the general public, does influencing people still matter? I recently had the pleasure of tackling this subject on stage at Web Summit in Lisbon, Portugal with The Economist’s Gady Epstein. My answer: Yes. More than ever. Here’s […]

Evolving for the Future: Barri Rafferty Named CEO

by Rob Flaherty | November 28, 2017

Today is an exciting day for all the colleagues at Ketchum, for our clients and also for our industry. Today, we named Barri Rafferty Chief Executive Officer at Ketchum, effective January 1, with me continuing as Chairman.

The Power of Influence

by Rob Flaherty | November 17, 2017

“We don’t see things as they are, we see them as we are.” – The Talmud It was with this quote that I began a fascinating discussion with neuroscientist, author and professor Tali Sharot. In this era of technology-fueled confirmation bias, particularly how the proliferation of alternative facts shape our decision-making process, I was interested […]

Ketchum@Cannes

by Rob Flaherty | June 26, 2017

On a personal level, I couldn’t have asked for a more fulfilling Cannes Lions experience this year. From introducing Laura Dern, Grace Helbig and our Marcus Peterzell in Classic Hollywood Meets the YouTube Generation on the big stage, to accepting Lions with some of our most valued colleagues, agency partners and clients, to learning from […]

The Courage to Take the Next Step

by Rob Flaherty | May 5, 2017

On Sunday, I was honored to speak at my alma mater, Utica College in beautiful Upstate New York. Being back on campus brought back a flood of memories of a very special time during which I learned the fundamentals of communication, established enduring relationships and had a heck of a lot of fun. It also […]