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Posts: Jon Higgins

Jon Higgins Author

Jon Higgins is responsible for Ketchum’s offices in Asia, Latin America and Middle East & Africa. In these regions, he is responsible for client stewardship, business development, and new ventures, as well as enhancement of the agency’s global reputation for creativity, innovation, and thought leadership. Jon is a member of Ketchum’s Executive Committee.

Prior to assuming this role in 2008, Jon was CEO of Ketchum EMEA, covering offices in the U.K., Germany, France, Spain and Italy, as well as an exclusive network of 20 affiliates.

In addition, Jon helped lead the creation, global launch and agency integration of the Ketchum Programming Process (KPP), an ambitious undertaking aimed at leveraging the agency’s digital strategy, creative resources and unique culture into a consistent approach to client programming.

Jon is based in Washington, D.C. He holds a bachelor’s degree from the University of Southern California.

Turning the Page on 2016

by Jon Higgins | January 26, 2017

“Reading is a way to slow down and get perspective. There’s something particular about quieting yourself and having a sustained stretch of time that is different from music or television or even the greatest movies.” He didn’t single me out directly, but when Former President Barak Obama recently said this to the New York Times, […]

A Creative Spark to Ignite the Brazilian Market

by Jon Higgins | April 7, 2016

It speaks volumes about the confidence a business has in its people when it takes a step forward in a moment everyone else is retreating. Or standing still.

The Good Black Hole

by Jon Higgins | February 18, 2016

“It’s a shame when people can’t grasp the infinite—a failure not just of imagination but of simple vision.” —Jess Walter, “Beautiful Ruins” For too long in the business world, the “black hole” has gotten a bad rap. Think about it. When something doesn’t get done, it’s said to have gone down a black hole. Haven’t […]

India’s Business Opportunity in a Phrase: “Horn OK Please”

by Jon Higgins | September 19, 2012

It’s pretty amazing to see history being created before your very eyes. We didn’t say those exact words to each other, but I know Rob Flaherty, Ketchum’s CEO, felt it, too, as we dropped into our airplane seats at midnight, after two mind-boggling days in Mumbai last week. We met with clients, with Omnicom leaders, […]

A Scots App Tae Ye

by Jon Higgins | October 1, 2010

The last time I laughed at something in the Financial Times was . . . well, it probably goes back to those giddy days before the global financial crisis smackdown.   But that was my reaction to Lucy Kellaway’s brilliant “Business Life” column last week, in which she cited Apple as a brand that understands language […]

Dinner Reservations

by Jon Higgins | September 7, 2010

In England, it’s back to school time. Yesterday we dropped off my son at his new boarding school.  As we met his five new roommates, it occurred to me that a dorm room of teenagers is a kind of Petri dish for observing cultures other than bacteria. Most fascinating to me was to observe the […]