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Posts: Richard Griffiths

Richard Griffiths Author

Richard Griffiths is Director, Strategic Communications, at Ketchum London. His areas of expertise include leading message development sessions, building and shaping stories for different audiences and preparing executives for interviews with media. A former BBC business reporter, he still heads back to the studio from time to review the newspapers for the BBC. He is a news junkie, keen cyclist and enthusiastic wine drinker.

How To Stop Being Irritating To Media and Start Being Useful – A View from CommsCon2018

by Richard Griffiths | November 9, 2018

OK, so many of us in the communications industry already have great relationships with journalists but what I learned this week at the inaugural communications congress #CommsCon18 in London was that as an industry we can still do a lot better. What Journalists Want was the theme of an hour-long panel I chaired focusing on […]

Business Storytelling: Tips and Techniques

by Richard Griffiths | September 20, 2012

Want a couple of quick tips on effective storytelling and making your company stand out from the crowd? Watch our Director and Head of Strategic Media at Ketchum Pleon London give a 60 second “elevator pitch” on best practice tips and techniques.

BP's Boss Learns the Hard Way That Language Matters

by Richard Griffiths | June 7, 2010

BP’s chief executive, Tony Hayward, was back in London at the weekend to face the British media as shocking images of the impact of the oil spill on wildlife continue to dominate the front pages of newspapers. With beaches blighted, fishermen losing their livelihoods and BP rapidly losing its reputation and value, the strategy of […]