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Posts: RP Kumar

RP Kumar Author

With more than 27 years in senior roles in Consumer Insights and Strategic Planning, RP specializes in leading major research programs; gleaning relevant, actionable, sometimes hard-to-find insights from them; and developing brand, communication and marketing strategies for clients.

RP has on-the-ground global brand strategy experience across geographies (India, Middle East and North America), across categories (Food, Consumer Products, Telecom and Technology) and across major global agencies (J. Walter Thompson, Lowe and DRAFTFCB).

He is passionately devoted to teaching and is a regular faculty member at Miami Ad School and teaches often at major universities, including University of Chicago’s Booth School of Management and Texas A&M University.

RP holds a B.Sc. in Mechanical Engineering and an M.B.A. in Marketing and Strategy.

The Nerds are on Madison Avenue. Now What?

by RP Kumar| September 29, 2014

Cannes is an inspiring, intense experience – and the best thing about it is it’s never the same. Yes, of course, the players (the major agencies, etc.) remain pretty much constant, and it’s great to see old friends again, but each year, the content of the presentations and seminars is quite different. This year, if […]