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Posts: Melissa Wolfe

Melissa Wolfe Author

Melissa Wolfe is a Social Media Strategist and Analyst at Ketchum Pleon in London.

Data-Driven Pharma Marketing

by Andrew Lamb and Melissa Wolfe| September 24, 2012

This article was first published in PME (Pharmaceutical Market Europe).  The most successful organizations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by digital activities will play a crucial part. Data, particularly big data, has become a hot […]