More Clicks, Less Decks

by Dean McBeth| September 28, 2012

Some of the best and brightest talent in the world of digital marketing and communications spend an inordinate amount of time building PowerPoint decks to sell through ideas to our clients and the brands they work on. At the same time, otherwise well-educated and skeptical marketing professionals are ordering up a “viral” this and an […]

Aligning the Importance and the Implementation of Social Media Tools in Communications

by Editor| September 27, 2012

Although the digital evolution and social media communications that were borne out of it are hardly novel concepts, this area still makes the list of top five trends that are considered to be the most important challenges by European communication professionals in 2012. In the European Communication Monitor’s longitudinal analysis of how the burgeoning importance […]

One Reason Why Developing Blog Topics is so Hard

by Ryan Shell| September 26, 2012

If you’re a long-time blogger you, at some point, have inevitably looked at a blank document on a computer screen and thought to yourself, “I have no idea what I’m going to write about.” And if you’ve never been a blogger it’s likely you haven’t even fathomed the idea of, you know, sharing your thoughts […]

Are you telling the Online World Who You Are? Do you use Rel=Author?

by Katherine Watier Ong| September 25, 2012

If your focus is to insure that your posts are being found online, then I’m sure you’re familiar with rel=author? Well if your answer is no,  it’s OK. I’m here to explain and show you how you can quickly and easily implement the rel=author tag. Here’s why Rel=author is Important Now before I lose you […]

Data-Driven Pharma Marketing

by Andrew Lamb and Melissa Wolfe| September 24, 2012

This article was first published in PME (Pharmaceutical Market Europe).  The most successful organizations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by digital activities will play a crucial part. Data, particularly big data, has become a hot […]

Two Steps Forward, One Step Back

by David Gallagher| September 21, 2012

Two steps forward, one step back. That’s how it often feels in some communications departments today. You get most of the budget you need, but not all. You’re able to establish a firm ROI on your recent campaign, but someone on the board still wants to know the advertising equivalent. Or you establish reputation as […]