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Posts: Calmetta Coleman

Calmetta Coleman Author

Calmetta Coleman is Director of Editorial Services and Corporate Media at Ketchum. A journalist-turned-PR pro, she frequently offers unsolicited advice and timeless tips for writing in today’s communications environment. She hopes someday to take up swimming, tennis, and piano; in the meantime, she is the mom of two grade-schoolers. Connect with Calmetta on Facebook or on Twitter – @Calmetta.

A Checklist for ‘Executive-Ready' Writing

by Calmetta Coleman| September 14, 2011

A Ketchum account manager recently asked me to provide her account team with some tips on what she called “executive-ready” writing. Her main goal was to ensure that any document the team produced — from PR plans to e-mail messages — was written in a way that could be quickly read and understood by the […]