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Nancy Martira Author

Nancy leads the Social Media Group at Ketchum’s New York office, where she counsels a wide variety of companies on how to engage with consumers online and become a part of the conversation. Working with brands like Kodak, Frito-Lay, ConAgra Foods, H&R Block and IKEA, she has developed strategic influencer programs, local events, Twitter and Facebook content sourcing, and event sponsorships. She often works with companies to develop their internal social media guidelines.

Playboy and the Art of Listening

by Nancy Martira| September 16, 2010

Earlier this month, in response to reading that Playboy magazine was holding a social-media-based campaign to find “Miss Social,” I published a tweet that read, “Playboy looking for the hottest women in Social Media. Because women haven’t mastered anything until Playboy photographs them doing it naked” (140 characters exactly!). The tweet was picked up and […]