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Perspectives: Cannes Lions 2013

Perspectives: Cannes Lions 2013

by Editor| August 12, 2013

Creativity is one of the most (if not the most) important aspects of the communications industry, and at Ketchum, we strive to deliver break through, creative work for our clients every day. So it only makes sense that this year Ketchum would send a delegation of colleagues from around the world to both experience and […]

Proving Business Value of Social Media No Longer an Impossible Dream

Proving Business Value of Social Media No Longer an Impossible Dream

by Editor| August 6, 2013

This interview first appeared on PR News. Social media engagement is now perceived as a must for b2c, b2b and nonprofit organizations—it’s practically become the fulcrum in which all digital communications take place. But this engagement comes with a price tag. It takes an investment in staff time and in the technology needed to manage […]