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Career Coaching through Ketchum Mindfire

by Brittnee Anderson| August 30, 2011

When Dr. Brenda Wrigley, Chair of the Public Relations department at Syracuse University’s S.I. Newhouse School, sent out an e-mail asking students to join Ketchum’s Mindfire crowdsourcing community, I leaped at the chance. Fast-forward seven months, and Mindfire has become an integral part of my life by providing experience with real clients through a world-renowned agency. […]

The Social Media Scene in Brazil and Beyond

by Ben Foster| August 29, 2011

Recently, I had the opportunity to travel to the world’s fifth-largest nation for a close-up look at how social media are evolving in the rapidly growing country of Brazil. During my trip, I had the chance to offer my impressions of the social media scene both in Brazil and the world in general for a […]

Digital Tweets from Ketchum Peeps – Aug 26

by Ryan Shell| August 26, 2011

This has certainly been one of the more eventful news weeks that I can remember as of late. Think about it. We had an earthquake. Steve Jobs resigned. And now there’s a hurricane barreling up the east coast and potentially headed to New York City.What’s even more impressive is that if you are an avid […]

Creativity, Insights and the Fallacy of Information

by Marc Levy| August 25, 2011

In the Aug. 13 New York Times “Sunday Review,” Neal Gabler authored a provocative opinion piece, “The Elusive Big Idea” (which could easily have been titled, “Welcome to Marc’s Personal Hell”). In his essay, he argues, with simplicity, that “ideas just aren’t what they used to be,” stating that “we just don’t care as much […]

The Art of the Relationship: Building Strong Connections with Today’s Media

by Nicholas Scibetta| August 24, 2011

Today’s rapidly evolving social media formats and new media technologies are creating as many new ways for PR pros to connect with the media as they are creating new ways of communicating for people. Facebook, Twitter, Foursquare and Google+ are among just a few of the always-on media that enable media relations specialists and corporate […]

Measuring PR: Beyond the Barcelona Principles

by David Rockland| August 23, 2011

This post originally appeared in the blog PRSAY, the official blog of the Public Relations Society of America.  If you’ve been following the measurement world within the PR industry over the last year or so, you’ve seen a fair amount of news coming out of first Barcelona in 2010, and then Lisbon this year. It may […]