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Katie Michel Author

Katie Michel is a Vice President for Ketchum’s Purpose practice. An energetic and detail-oriented project leader, she has deep institutional sustainability and corporate social responsibility knowledge, having spent the last 10+ years managing and executing high-profile sustainability communications strategies. Follow Katie on Twitter, @krmichel.

Purpose Isn’t Proprietary: How to Stand Out by Hanging with the Right Crowd

by Katie Michel| July 25, 2018

The lines have never been more blurred between the role of business to sell products (i.e. make money) and acting for social change, embedding sustainability into a company’s bottom line, or speaking out on international or political issues. Two decades ago – even one decade ago – the thought of a Fortune 50 company speaking […]