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Jo-ann Robertson Author

Jo-ann Robertson is the CEO of Ketchum London. Her areas of expertise includes strategic media relations, crisis and issues management, stakeholder relations, corporate reputation management, and government relations. Jo-ann is a connoisseur of fine shoes and loves baton twirling.

Everything Changes, but Everything Remains the Same

by Jo-ann Robertson| July 28, 2015

One of the first lessons I learned when I started working in communications in the early 2000s was that successful business or brand campaigns were no different to political campaigns. What are the key ingredients? A powerful vision/purpose Clear objectives Simple messages Great spokespeople Rapid rebuttal Much has been made about the digital and social […]