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Posts: Tom Barritt

Tom Barritt Author

Tom Barritt is Partner and Managing Director of Ketchum’s Communications Training Network, a team of executive media coaches. He has helped executives shape stories that get noticed for nearly three decades.

Move from Storytelling to Authorship

by Tom Barritt| July 29, 2013

The word “storytelling” is all the rage in the communications world. We’ve abandoned the time-honored tradition of “messaging” and switched to swapping stories with each other. The notion is simple. The public has rejected artificial messaging. They crave authentic stories with descriptive language and personal anecdotes. This evolution makes sense for many reasons, but comes […]