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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.

Meet the CMOs of Tomorrow: The Cannes Young Lions Marketers Competition

by Barri Rafferty| June 24, 2016

17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to win a prestigious Gold Lion. Ketchum has sponsored the Cannes Young Lions […]

A Place for VR and IRL at the Beach and at the Communications Table: Ketchum Launches Ketchum VR

by Barri Rafferty| June 24, 2016

From the beaches of Cannes for the Cannes Lions Festival this week, to the beaches of Rio for the upcoming Olympic Games, this summer brands will turn out more VR content than ever before. In fact, Deloitte Global projected VR will hit $700m in hardware sales in 2016, with roughly 2.5 million VR headsets and 10 million […]

Cannes Most Wanted: Inspiration, Immersion & Whiplash

by Barri Rafferty| June 17, 2016

The Cannes Lions International Festival of Creativity is one the largest and most highly respected global events in our industry. Originally devoted to Advertising, it was recast as a festival and awards program focused on creativity in 2009, elevating the event to a broader celebration of creativity across all forms of marketing communications. With more […]