Posts: Gustavo Averbuj

Gustavo Averbuj Author

What Made the Winning PR Campaigns Shine at Cannes?

by Gustavo Averbuj| June 19, 2012

From 1,130 entries to 730 preliminary judging cases to 134 shortlisted cases, the PR Lions results are in. The jury, which I was honored to be a part of, awarded 21 Gold, 22 Silver and 26 Bronze Lions, in addition to an extensive shortlist. (Ketchum Pleon Italy’s campaign for Nestlè Waters, San Pellegrino – “The […]

5 Trends I’m Seeing as a Cannes Lions Judge

by Gustavo Averbuj| June 13, 2012

This post is part of Ketchum’s Cannes*ectivity – insights shared from the Cannes Lions International Festival of Creativity. Click here to read additional posts. As part of a truly global group of seasoned PR professionals (including representatives from Japan, Brazil, England and Dubai, among others), I’ve spent the past few days reviewing 250 PR case […]