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Petra Sammer Author

Petra Sammer is Partner and Chief Creative Officer, Germany, where she promotes brand storytelling and delivers award-winning campaigns for the likes of Burger King, Bosch, BMW, Kodak, IBM, Mattel, Merck, Pixar, Starbucks and Sennheiser. Stating “we [as individuals and global brands] are all journalists now,” Petra employs a 5-step model for turning brands into storytellers to help them “break through” and connect with their customers. Based in Munich, Petra is a Cannes PR Lions jury member, and recently served on the Eurobest jury. @petrasammer

Best People or Best Ideas?

by Petra Sammer| June 22, 2010

  If you have to choose between ideas and people – which do you choose? What’s more important? To have the best ideas to solve your problem or to have the best people on your team?     Ed Catmull, Oscar Award winner and President of the Walt Disney Animation Studios and Pixar Animation Studios has the […]