Plinth People

by Jon Higgins| June 30, 2010

Been to Trafalgar Square lately?  In the northwest corner, on the infamous “empty” fourth plinth, there’s now a stunning work of art called “Ship in a Bottle.”   It’s a replica of “HMS Victory” – the ship in which Admiral Lord Nelson’s scored his decisive naval victory in 1805.   Trafalgar Square itself stands as something of […]

The Culturalist

by Hal Walker| June 29, 2010

As the temperature hit heat hotter than the pizza ovens at Keste, the Culturalist discovered some extraordinary heat in Times Square this past weekend. New York’s hottest megastore, a 90,000 square foot branch of retailer Forever 21, opened to thousands of shoppers in Virgin Records former quarters. With a décor that looks like Versailles on […]

In a Flap Over Mudguards and Salesmanship in Beijing

by Nick Wheeler| June 25, 2010

Salesmanship is at the heart of public relations. As public relations practitioners, we develop strategies and tactics to help companies establish their reputations so that people trust them, because only when people trust a company will they consider purchasing its products or services. We use creative branding programs to differentiate our clients’ products or services […]

Ontologies, Football, Social Media and My Grandma

by Gianni Catalfamo| June 24, 2010

I have many fond memories of my grandmother. When she passed away at the ripe old age of 92, she was still pretty lucid and had the sharpest tongue I ever found anywhere — not unusual for the Florentine she was (although she’d whack me for this, as she was actually from the posh suburb […]

Seven Ways to Enhance a Website's Link Popularity

by Gianni Catalfamo| June 23, 2010

Many times we are asked by our clients questions like “What’s wrong with my website?” or “Is it adequate to support the interaction with bloggers?”  Achieving link popularity (i.e., having many people who link to your website) is very important, as it is one of the most important parameters used by search engines to build their […]

Word of Mouth Marketing Association Conference 2010

by Joe Becker| June 22, 2010

A group report from Joe Becker along with Ben Foster, Ketchum Vice President and Digital Strategist, and Stephanie Miller, Ketchum Social Media Specialist. The 2010 Word of Mouth Marketing Association (WOMMA) School of WOM was recently held in Chicago, and the social media community has been buzzing about trends, key learnings and the most-talked-about tweets. […]