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television brand activations

Late Night Show Brand Integrations: What you need to know

by Courtney Nally and Erin Hanley| May 14, 2019

Brands love late night television—Carpool Karaoke—yes please! Fallon and Think Fast-done! And who doesn’t love Jimmy Kimmel’s sidekick Guillermo?! But before you dive in here, there are five elements to keep in mind before the integration even begins…