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Geoffrey Rowan Author

Geoff Rowan is a recovering journalist, an occasional cigar smoker (outdoors in the summer), a current affairs junkie, wishes he was a stand-up comedian and shortstop for the St. Louis Cardinals, and loves a well-told story. He is responsible for assembling the best team of communication professionals in Canada, and thinks there is a quote from “The Anchorman” that is appropriate for just about any situation. “They’ve done studies, you know. 60 per cent of the time it works, every time.”

The Trouble with Good Old Sex

by Geoffrey Rowan| May 19, 2015

Marketers have a sex problem. They slather it liberally onto any brand surface where it might stick – the ultimate consumption aphrodisiac. No one gets fired from a marketing job for saying, “sex sells.” But at the same time, they ignore or alienate the source of half of all U.S. household spending because sexy older […]