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Posts: Robert Burnside

Robert Burnside Author

Partner and Chief Learning Officer at Ketchum. Complexity, uncertainty, ambiguity and velocity are mushrooming in the world. The ability to know oneself and to rapidly make sense of the fire hose of information helps. This equals Learning = World Problem Solution. 🙂

Positive Deviance: Making the World a Better Place Through Deviance

by Robert Burnside| May 10, 2011

The concept of positive deviance sounds slightly shady, but it’s actually a morally upright idea for how to make the world a better place! The basic idea is that when you want to change the world, don’t look at the great mass of people who need to change and start there; instead look at those most […]