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Influencer Marketing: Optimizing Targeting – Bots and Boosting

by Ann Wool| April 25, 2018

The pendulum on the perfect influencer marketing model is literally in full swing. It’s swinging from over-indexing on great influencer content to over-indexing on analytics as the end solution – back and forth. This compels us to thoughtfully consider and analyze the right balance to achieve the optimum impact model. It’s informed by the RIGHT […]