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Posts: Sarah Unger

Sarah Unger Author

Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.

Boredom is a Brand’s Nemesis – Particularly for Millennials

by Sarah Unger| April 27, 2015

As Seen In … Voxburner At Youth Marketing Strategy NYC on May 20th, Sarah Unger, VP, Insights & Strategic Planning and Angela Fernandez, VP, Creative & Strategic Planner at Ketchum will be taking to the stage to challenge all the presumptions you had about Gen Y. We caught up with them to find out more […]