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Gur Tsabar Author

Gur Tsabar, EVP, Social Issues and Digital Strategy

Named a top 25 communications innovator in North America. Strategic counselor, problem solver and fixer of reputations for some of the world’s largest and most innovative Fortune 500 companies, non-profit organizations and governmental institutions. Senior political and policy advisor at New York City Hall. A 15+ year veteran social/digital storyteller. Growing expertise in matters of Diversity, Equity and Inclusion (DE&I). Passionate husband, father and social justice advocate.

Shattering the Overton Window: A Call for Messaging that Matters

by Gur Tsabar| March 4, 2019

Here’s a challenge to all communicators… Take a look at your company’s communications over the past year and see if they say anything outside the established norms of your industry? Chances are: your company has been communicating squarely within an existing conversational frame. Meaning: within the spectrum of ideas considered acceptable by its various stakeholder […]