Posts: Michelle Carney

Michelle Carney Author

Michelle R. Carney leads Ketchum Sports & Entertainments original branded film and video offering.

Seven Trends From SXSW: A Future in Flux

by Michelle Carney| March 13, 2018

Social responsibility has moved from the edge of a brand’s identity to the center. And with that shift, the role of CMOs has evolved to also include advocacy. A lot of companies are playing catch-up in a culture where they can’t afford to NOT have a point of view.