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Gur Tsabar Author

Gur Tsabar, EVP, Social Issues and Digital Strategy

Named a top 25 communications innovator in North America. Strategic counselor, problem solver and fixer of reputations for some of the world’s largest and most innovative Fortune 500 companies, non-profit organizations and governmental institutions. Senior political and policy advisor at New York City Hall. A 15+ year veteran social/digital storyteller. Growing expertise in matters of Diversity, Equity and Inclusion (DE&I). Passionate husband, father and social justice advocate.

Got Social Issues? Why “Social Listening” is The Wrong Response (And What the Right One Is)

by Gur Tsabar and Shannon Snyder| March 22, 2016

The popularity of social media has literally leveled the playing field online—giving every person on the planet the same sized megaphone to voice not only their excitement about companies and brands, but also—and perhaps most frighteningly—their anger and rage. So the question for you is: When Twitter or Facebook blow up on you, do you […]