GroupMe to Let Brands Talk to Consumers (No Really . . . We Mean It This Time)

by Alan Danzis| March 28, 2011

How many times have marketing and social media consultants spoke boldly about how social media have enabled brands and corporations to talk to consumers in ways never seen before? Let’s take a step back: how many are doing it right? Raise your hand if you’ve seen brands put up press releases on Facebook or Twitter? […]

Interview With Yoni Bloch at South by Southwest

by Jonathan Kopp| March 24, 2011

Last week, I had the opportunity to attend South by Southwest with Ketchum colleagues from a range of offices, practices and client teams. As luck would have it, colleagues and I were armed with a Kodak video recorder and managed to land some cool interviews with the likes of Guy Kawasaki, Yoni Bloch (Israeli rock […]

Are We Currently in the Game Layer Decade?

by Alan Danzis| March 22, 2011

Last week, I had the chance to visit SXSW Interactive on behalf of Ketchum. I wasn’t there specifically for any clients we work with, but instead, Ketchum sent me alongside my Ketchum Social Media colleague Jon Bellinger to spot trends for the upcoming year; meet and greet with Internet culture luminaries like, the founders […]

Tragedy in Japan: Addressing Natural Disasters

by James Donnelly| March 14, 2011

The situation in northeast Japan is grim and may soon get worse. At the time of this writing, the earthquake and resulting tsunami has led to early estimates between 900 and 1,800 dead. That does not include the nearly 9,500 people unaccounted for in the coastal town Minamisanriku. Japanese authorities are also presuming that two […]

Adding Fuel to Mindfire

by Brian Keenan| March 10, 2011

I have a regular morning ritual. Say hello to my colleagues, drink a large coffee, read my new e-mails and spend some time crowdsurfing. That is to say, every morning I look through a new wave of creative ideas that flows in from our online crowdsourcing platform, Mindfire. Ketchum launched Mindfire with a four-month pilot […]

Foursquare 3 Check-ins: Here's What You Need to Know

by Alan Danzis| March 9, 2011

In the run-up to South by Southwest (SXSW) 2011, it’s definitely hard to keep up with all the news surrounding Foursquare. I had a blog post all set and ready to go for this morning on version 3 of its software and how it would fundamentally change the way users enjoy the mobile application. And […]