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Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

Do PRs Need to Jump Onto Google+?

by Stephen Waddington| February 28, 2013

If you’re a PR professional you’re almost certainly busy. So is Google+ something worth investing your time in if you are already on Facebook, LinkedIn and Twitter? The answer is firmly yes. Changes to Google’s search algorithm in the last 18 months or so, combined with Google+ and Author Rank – have created an opportunity […]

A Six-Second Revolution: 10 Ways to Use Twitter’s Vine

by Stephen Waddington| February 8, 2013

Twitter introduced a video service recently called Vine. It enables you to create a six second video and share it with your social network. It has huge potential as a means of storytelling for communication, marketing and public relations. Brands such as Gap, The Daily Beast, NBC News and Urban Outfitters have been quick to […]